The ellipse Software brand.
How to use the ellipse Software name, marks, and visual identity. Download the assets you need and follow the guidance below. For anything not covered here, please contact us.
A mark crafted for clarity at any size.
Two intersecting circles form the ellipse mark, designed for favicons, avatars, and small interfaces. It must never be redrawn or recoloured.
- Keep clear space around the icon of at least half its width.
- Minimum size is 16px; below that, legibility of the overlap is lost.
- Do not place the icon on busy imagery or low-contrast backgrounds.
Our primary mark for every context.
The logo pairs the icon with the wordmark in a fixed relationship. It is our primary mark and must never be rearranged or rebuilt.
- Keep clear space around the logo equal to the height of the icon.
- Minimum height is 24px for screen and 8mm for print.
- Do not stretch, skew, outline, or apply shadows or gradients.
- Prefer the icon alone when the logo would render below minimum size.
The company name, precisely set in type.
The company name set in our typeface with a lowercase "e". It is intended for text-led contexts, or where the icon already appears nearby.
- The wordmark is artwork, not text. Never retype it in Inter or any other font.
- Do not adjust the letterspacing, weight, or the lowercase "e".
- Keep clear space equal to the height of the lowercase letters.
Two typefaces, each with a defined role.
Inter carries headings, body copy, and interface text. Roboto Mono is reserved for labels, code, and metadata. No other typefaces are used.
Inter
Primary typeface
Used for headings, body copy, and interface text. Light 300 for large headings, Regular 400 for body, and Medium 500 for emphasis.
Roboto Mono
Supporting typeface
Reserved for labels, eyebrows, code, and metadata. Regular 400 throughout, often set uppercase with wide tracking.
Our colours, created for clarity and accessibility.
A near-black system scale with a single brand blue. Interfaces sit on system-950 with light text, and blue is applied sparingly for emphasis.
Brand
Brand 500 is the primary blue. Deeper steps are for hover and pressed states; lighter steps for tints on dark surfaces.
50
#F8F8FE
100
#D0DDFB
200
#A9C2F8
300
#81A7F6
400
#588BF3
500
#2C6DF0
600
#1C55C8
700
#164099
800
#0F2C6B
900
#091A41
925
#060a1f
950
#01020A
System
The neutral scale. system-950 is the canvas, system-50 the primary text colour, and the steps between handle borders, muted text, and surfaces.
50
#F8F8FE
100
#DCDCE2
200
#C1C1C7
300
#A7A7AD
400
#8D8D93
500
#74757A
600
#5C5D62
700
#45464B
800
#303035
900
#1B1C20
925
#0a0b0f
950
#01020A
The correct form of the company name.
The name pairs a lowercase "ellipse" with a capitalised "Software". Consistent use of this form is the most important rule on this page.
The full name, with a lowercase "e" and a capital "S", in all contexts, including headlines and title case.
Acceptable on its own in running copy, after the first full mention of the name.
How the website is referred to in all copy: always lowercase, and without the "www" prefix.
Never capitalise the "e", even at the start of a sentence. Rework the sentence so the name falls elsewhere.
Do not set the name in capitals, lowercase the "S", or join the words together.
Internal shorthand only. It must not appear in any public-facing material.
- The legal entity is ELLIPSE SOFTWARE GROUP LIMITED. Use it only in legal and contractual documents, never in marketing.
- Do not use the name or marks to imply partnership, sponsorship, or endorsement without written permission.